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The product naming process begins with a competitive analysis of your industry and your competition. It's important to determine what types of names they are using and which ones are the leaders of the pack.
The next step is to see where your company, brand or product is unique and play off of those traits to find a name that is the right fit for you. A name says a lot and you want to make sure you have a good name for your product before you begin investing in promoting it. |
