Brand identity encompasses the whole of what a company says to consumers. It can consist of features and attributes, benefits, performance, quality, service support, and the values possessed by the brand. The brand can be seen as a product, a personality, a set of values, and a position it hold in people's minds.
While brand identity is everything the company wants the brand to be seen as, the creative process comes in to play to successfully turn this brand identity from the company's perception into public perception. We can expertly guide you through the complete brand identity process, from planning to execution.
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