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Viral marketing refers to a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the exposure and influence of the message. Outside of the realms of the Internet, the term's equivalents are "word-of-mouth," "buzz-building," and "media-leveraging." Just like viruses, these strategies take advantage of
rapid multiplication to explode the message to thousands or millions of potential consumers.
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